You have your website all geared up and are finally seeing your traffic numbers climb. You look further into your analytics and see that your bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) is 95%. Let's have a look at 4 major areas of your website that could cause your visitors to run away rather than engage with your website.
Bad Website Design And/Or Development
This is obvious, if your website sucks, is outdated, or is just not that "great", it is time to re-think the design/development of your website. When it comes to your website, in most cases this is the face of your business, this is your brand - this is not the time to cut corners and be "ok" with a poor website.
Clarity In Initial Message/Headline
Be clear and be transparent. Remember, not everyone understands your business concept like you do. Often times, website owners will go crazy thinking of overly clever and gimmicky headlines. All this does is confuse your users, give a clear initial message with a simple headline of what you do and a sub-headline of how you do it.
The Mobile Version Of Your Website Is A Mess
It's 2020, there are more mobile users than desktop/computer based users. Your website needs to be attractive and appeal to the quick minded nature of the casual mobile visitor. Remember, there is a buying process, you don't have to sell the whole kitchen sink on the opening page of your website. Rather, make it a point to try to engage your visitor, somehow someway - they will be back.
Website Load Speed
This one is simple but can be tricky to fix. Your website should load fast, elements if not your full page should be viewable within 2.5 seconds or less. We can guarantee that if your website is spinning for longer than 3 or so seconds, most visitors will have already abandoned your website. Need help with making your website faster, we are happy to help.