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The Truth About Using A Sitebuilder Service such as Wix, Weebly or Squarespace

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You have come to terms with the fact that your new project, service or business needs a new site. You are pumped, you are eager to get started, you have visions of people using your site and all the success it will bring. Then you realize you have no clue how much you should spend on getting your site developed.

Site builder platforms like Wix, Squarepace, and Weebly look great at first glance. The pricing seems good, the showcase of designs look extraordinary and you figure this will be perfect for your new site.

I am not here to bash, but I am here to let you know that these services are not all what they are cracked out to be. I do not want to say they are a trend or fad, however can say with certainly that we more often than not are contacted to come to the rescue to rebuild websites away from these platforms. Here is why:

Price and Time Traps

Believe it or not, it still takes work to make these website look awesome and you better be ready to put the time to learn the ropes or shell out some additional cash to make this happen.

The After Affect

You make it past the design phase, and your new site is launched. Did you do it right? Are their pre-defined SEO tools enough to make you stand out from the crowd? The process was easy, do you really feel like it should be this easy to have a killer site that outshines your competitors?

Limitations and Growth

So you are ok with all of the above, all systems are a "go" and you are happy with your new website as well as how it performs. You have decided that you want to add some cool features or advanced functionality to your site, you might even be thinking about contracting out to have someone else handle the maintenance to your site. This is usually where we are forced to step in, sites built on these builder platforms are not only confined to their web hosting but are also confined to the functionality that is predefined within their site builder software.

In most situations the end result of the site builder saga (after 3 or 4 months) entails a rebuild of the website on a self-hosting / stand-alone or custom platform to achieve the freedom one would typically want with any website. Our advice, skip the builders, properly establish a budget, and engage in a proper site discovery process with a developer/designer who you can consult with to achieve your vision from the start.

Website Mistakes - 4 Reasons Visitors Are Running Away From Your Website

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You have your website all geared up and are finally seeing your traffic numbers climb. You look further into your analytics and see that your bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) is 95%. Let's have a look at 4 major areas of your website that could cause your visitors to run away rather than engage with your website.

Bad Website Design And/Or Development

This is obvious, if your website sucks, is outdated, or is just not that "great", it is time to re-think the design/development of your website. When it comes to your website, in most cases this is the face of your business, this is your brand - this is not the time to cut corners and be "ok" with a poor website.

Clarity In Initial Message/Headline

Be clear and be transparent. Remember, not everyone understands your business concept like you do. Often times, website owners will go crazy thinking of overly clever and gimmicky headlines. All this does is confuse your users, give a clear initial message with a simple headline of what you do and a sub-headline of how you do it.

The Mobile Version Of Your Website Is A Mess

It's 2020, there are more mobile users than desktop/computer based users. Your website needs to be attractive and appeal to the quick minded nature of the casual mobile visitor. Remember, there is a buying process, you don't have to sell the whole kitchen sink on the opening page of your website. Rather, make it a point to try to engage your visitor, somehow someway - they will be back.

Website Load Speed

This one is simple but can be tricky to fix. Your website should load fast, elements if not your full page should be viewable within 2.5 seconds or less. We can guarantee that if your website is spinning for longer than 3 or so seconds, most visitors will have already abandoned your website. Need help with making your website faster, we are happy to help.

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